Importance Of Location-Targeting In Classified Advertising

 Local classified advertising is one such technical element without which one cannot complete the vital online marketing. Over the years, it has eventually become an essential component for all sorts of online businesses for their regular promotions. Well, this is overview. There’s more to this topic, which you can find as you keep reading.

Importance of city-specific classified advertising

 The city-specific (local) classified advertising has made a significant place of itself in the digital marketing industry over the last few years. It aims at providing the results which are relevant to a searcher based on their current location.

For example, if someone searches for the ‘best vegetarian restaurant in Kolkata’ in any free classified submission sites in India, those websites will provide him/her only with the Kolkata-based results.

Its popularity has increased especially due to the boom in information technology sector which brought the rise of smartphone usages. Due to their better connectivity through Internet, the classified ads websites are gaining more popularity these days. It also enhances the businesses’ chances of being searched and found by potential customers through local classified listing.

A little more detail on city-specific classified advertising –

Local customers prefer the local businesses

Suppose you are looking for a Mumbai-based service or products, then it will be quick if you select Mumbai while searching in any best classified ads submission sites in India, rather than browsing through non-city-specific website. 

It is a proven fact that local customers are always on the Internet and often look for the businesses, which can easily cater to their local tastes. A research supported by Google also reveals that four out of every five people want to see something local from the ads and search results.

Therefore, you should consider Local classified advertising and prioritize it in business operations to boost your business with the newer heights.

City-specific classified have higher conversion rates

Always think by your example. Would you travel to Delhi for buying a product or hiring a service when you are based in Kolkata? No, right? That’s the basic reason why city-specific classified ads have higher conversion rates.

It is naturally convenient for people to get local service rather than traversing a good amount distance for the same service. In fact, people prioritize distance over brand, i.e. even if the service at distant is coming from a better brand, then maximum people will compromise on that part and will select the one that is near to them.

Therefore, it is best to advertise through any popular city-specific free classified submission sites in India.

Smartphone users prefer local businesses

Classified websites are now smart enough and build their websites using mobile-first method. This means the sites are first designed for mobile phones, and then for desktops. The reason is increasing number of Smartphone users. Nowadays, most of the traffic for classified websites (both ad owners and viewers) comes from mobiles. This traffic also prefers local listing.

Let’s explain this with a mobile-buying experience –

With fast advancement of technology resources to easy availability of various latest mobile and other smart devices like smartphones, tablets and number of mobile users has increased manifold. They prefer local companies for the products and services to use due to developing trust on them. A study has revealed that 78% of the local mobile searches would end in an offline purchase. When a person is based in Mumbai and searching for good a mobile company, he/she is likely to opt in for one of the best classified ads submission sites in India that includes the Mumbai location. That’s where it all begins.

Local classified advertising is economical

Local SEO is comparatively cheaper than other ways of online marketing. Marketing strategies through newspapers, magazines, local radio stations, street billboards, or local television is the costlier one thus people prefer considering local classified websites. Some of these sites also allow free ad posting. And a minimal charge is added when the ad owners want to show their ad on the top of the viewers news feed. Otherwise, it’s free of cost.

Bottom Line

It indeed remains an ultimate choice to post in city-specific classified websites as it helps to retain local existing customers, while making new ones too. If you are planning for local business listing, don’t forget to add your location while posting.