Classified Advertising Impacts Local Traffic Conversion - Explained

 Classified advertising is one way to turn your website into an oasis of business by driving as much traffic to your site as your server can handle. And these are local traffic, where lies your potential customers.

For any business, local traffic is a vital aspect. If you own a business too, you’ll definitely understand the importance on your own. So, let’s find out how classified advertising can help you on that.

The Role Of Classified Ads In Lead Conversion

Classified ads play a crucial role in lead conversion today. They have evolved from simple listings to become more compliant with current online marketing practices.

There’s always a quandary among the marketers and advertisers whether a free classified submission site in India is better than the other forms of online advertising. To know this in the right perspective, you need to understand a few features of classified ads -

• Classified ads help to build strong brand awareness within the right set of audience as it allows category browsing and posting.
• Since these ads are easy to create, you can easily add images with your advertisement to drag the attention of more buyers.
• They prove to be a sustainable advertising option by saving time, money, and other marketing resources of any business.
• Since these ads require call-to-action buttons or contact information of the company, businesses can directly connect and follow up with the customers.
• Classifieds even accelerates the process of lead conversion as it minimizes the demographic by targeting a static geographic location.
• The best thing about classified ads is that they can be seen without any distractions on a B2B marketplace, unlike other platforms like Google, Facebook, Twitter, or Instagram.
• Many of the best classified ads submission sites in India are also known as buying/selling platform, and that is why people visit them with a purpose instead of simple surfing.

Now, if you compare classified adverts with other forms of advertising like online display, print, search, or social media marketing, classifieds are far better in certain aspects without any question.

Why more businesses lean on classified advertising?

In between a host of online advertising techniques like social media ads, search advertising, display ads, and others, classified advertising method became a pioneer in online advertising. Reasons? Well, you can find them below with a little more reading -

1.    It’s cheaper than other forms of advertisement

With so many free classified submission sites in India available today, it has become one of the most economic medium of advertising. Unlike the expensive traditional methods that are beyond the reach of SMBs, online classified sites bring the option to post ads for free. And, businesses get the reach they want without any investment. Only if anyone wants to display their ads constantly at the top of customers’ feeds, they will have to pay some nominal charges.

2.    No complex, creative or copy involved in it

Unlike other ad campaigns, classified don’t need valuable marketing resources and time in creation. These are simple adverts that include a catchy headline, a precise description, contact information, and images of products or brands or businesses (optional). For this, you won’t have to hire any agency or strategist for planning and execution of your advertisement. And since there in no creative or copy involved, these ads can also edited and updated from time to time without much effort.

3.    Classified ad submission is as easy as browsing

Posting an ad in a classified website is easy like a breeze. And some of the best classified ads submission sites in India have facilitated the process adding more features to it. Now submission is a two to three step process. 

You have to visit the website; there you’ll find a form with fields for heading, description, contact details etc.; you have to fill them and attach the images (if any) in the dedicated field; finally press the submit button. 

The classified ad submission site will take some time to review whether your post is compliant to their guidelines. This makes it easier for the small-and-medium-sized businesses to connect with their potential and regular customers.

Ending Note

Taping local markets is the need of the hour and classified advertising is highly effective for products and services, which are local. The best thing about classified ads is that it lets you specify the location of your customers. Because of that, you get the opportunity to customize your ads according to your preferred language, tonality, deals, and discounts. If to be said precisely, classified ads make you customers search for your business, rather than you chasing them.